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Free People hires NKPR

Fashion company Free People has retained NKPR as its Canadian public agency of record. The firm will work to raise awareness of the brand in Canada and to support its national expansion. The assignment includes the development of a communication plan intended to increase Free People's consumer base and digital audience. It will encompass media relations, corporate partnerships and social media elements.

"Having a strong understanding for the Free People customer, her lifestyle and love of social media, one of our strengths and focuses will be to engage target Canadians from coast to coast in the digital style community," said Natasha Koifman, president of NKPR. "We'll create tailored social media content and drive awareness of the Free People app, which allows the user to connect with the brand, share style inspiration and shop more easily than ever before."

Free People has four retail locations in Canada, in Toronto, Vancouver and Calgary.

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