Pattison begins art gallery initiative
Toronto-based Pattison Outdoor Advertising has begun a new national arts program called Art Belongs in the Community as part of its ongoing Art in Transit initiative. The program will support 10 Canadian art galleries by displaying artworks on its inventory of digital displays in 10 local shopping malls. The program will run until Dec. 31. The works on display will relate to exhibitions currently underway at these galleries.
"This year we have partnered with, for the first time, a group of public art galleries across the country in an effort to bring artwork outside the walls of the gallery and offer it to the public at shopping centres near them," said Sharon Switzer, national arts programmer for Pattison Onestop. "The objective is to create opportunities that will help art institutions share their ongoing programming in a unique way, and offer mall visitors a chance to see incredible artwork that they may not normally see. It's a novel approach that will reap positive benefits for artists, the galleries and art lovers."
Participating galleries and malls include: the Contemporary Art Gallery and Oakridge Centre in Vancouver; the Richmond Art Gallery and Richmond Centre in Richmond, BC; Calgary-based Glenbow and Sunridge Mall; the Art Gallery of Alberta and the Southgate Shopping Centre in Edmonton; the Winnipeg Art Gallery and Kildonan Place; the Art Gallery of Ontario and The PATH in Toronto; the Art Gallery of Mississauga and Dixie Mall; the Ottawa Art Gallery and the St. Laurent Centre; the Musée d’art contemporain de Montréal and the Centre Eaton; and the Art Gallery of Nova Scotia and the Mic Mac Mall in Halifax.