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Scene forms loyalty program agreement with Cara Operations

Entertainment loyalty program Scene has formed a marketing agreement with restaurant company Cara Operations. Beginning this summer, consumers at Cara restaurants including Swiss Chalet, Harvey's, Milestones, Montana's, Kelsey's, East Side Mario's, Fionn MacCool's, D'Arcy McGee's, Paddy Flaherty's, Tir nan Óg and Bier Markt will be able to collect or redeem Scene loyalty points. The agreement encompasses 813 locations. Through this agreement, Cara will be the exclusive restaurant participant in the Scene program.

"Scene members are some of the most active participants in the entertainment space," said Shawn Bloom, vice-president of operations and partnerships at Scene. "In addition to being avid movie-goers, they over-index in out-of-home dining. This new partnership with Cara will continue to deliver against our brand promise of giving our members more of what they love. We expect this will deepen engagement with our more than 6.4 million members, while also encouraging member acquisition."

Scene is a joint venture of Cineplex Entertainment and Scotiabank.

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