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Twitter Canada hires North Strategic

Social media company Twitter has retained North Strategic of Toronto as its public relations agency of record in Canada. North won the account in a competitive agency review conducted last month. The firm will work to support the growth of the Twitter brand in Canada.

"As an agency that lives and breathes social media, we are thrilled to be working with the team at Twitter Canada," said Justin Creally, co-founder of North Strategic. "From our first conversations with Twitter Canada, we had an immediate chemistry and could see we are perfectly aligned on creativity and innovation. Watching how politicians, athletes, celebrities, businesses, and everyday Canadians keep finding new ways to use Twitter is inspiring."

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