BBDO promotes McCrory
BBDO Canada of Toronto has appointed Jeff McCrory to the position of chief strategic officer. He will be responsible for broadening the role of planning within the agency. He has spent the last two years leading the agency's RBC account. Prior to that, he held senior strategy positions at Dentsu Canada and Downtown Partners. McCrory was also a brand director at Labatt Breweries of Canada, an account director at Bozell and an account supervisor at Leo Burnett.