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Astral Out-of-Home conducts Canadian flag campaign
Toronto-based Astral Out-of-Home conducted a digital campaign on Feb. 15 to mark the 50th anniversary of the Canadian flag. During the day, an image of the flag, along with the copy, "Proudly Flying for 50 Years," was added to the advertising rotation on the company's digital screens in major markets nationally.
"We are a proud Canadian company and thought this was a great way to celebrate our remarkable country," said Ron Hutchinson, senior vice-president of real estate services at Astral Out-of-Home. "Through our innovative digital media network, we are able to change creative on the fly and get timely messages like this one out to Canadians."
Astral Out-of-Home is a division of Bell Media.