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Lacoste retains Bicom Communications

French apparel company Lacoste has hired Bicom Communications of Montreal to handle its media relations in Canada. The agency will also be responsible for a yearly campaign for brand spokespersons and other influential persons. The assignment also includes the development of sponsorships and other corporate partnerships.

"Elegance is the theme of all our communications activities for 2015," said Nicolas Raybaud, CEO of Lacoste Canada. "Our collaboration with Bicom and key players and tastemakers in fashion, as well as with Canadian outlets aims to give a powerful energy to the brand, and effectively communicate to the Canadian market our brand promise, 'Life is a beautiful sport.'"

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