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Montreal-based Mediative has signed an agreement with AutoPath Technologies to become the exclusive online media sales representative of The automobile shopping website contains information about vehicles from approximately 1,000 dealers, as well as reviews and blog posts.

"Having the only Used Car Dealers Association of Ontario-approved site in Canada allows us to further our commitment to advertisers who are seeking brand-friendly, targeted advertising solutions to reach their audience," said Mediative president Darby Sieben.

Mediative is a division of Yellow Pages Group.

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