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The Hot Plate becomes THP

Toronto-based The Hot Plate has rebranded itself as THP. According to the agency, the new name better reflects its expanded services and growth. THP specializes in North American food and beverage clients. Its services include content development and communications.

"The test kitchen will always remain at the core of who we are," said agency CEO Amanda Riva. "But as we expand and broaden our services, we wanted a brand name and logo that could grow with our team while still capturing the essence of where we came from. Not only do we continue to deliver exceptional recipe and video content, but our PR and social media partner base has more than doubled in the last six months."

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