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Bentley Group retains Narrative PR

Montreal-based luggage retailer Bentley Group has hired Narrative PR of Toronto as its public relations agency of record. Narrative will develop an annual public relations program for the Bentley retail chain. It will also handle PR for the launch this spring of a new Bentley brand called Blackbook Travel.

"This is an incredibly important and exciting time for the Bentley brand and we are looking forward to working with a talented partner who understands both fashion and travel PR," said Bentley chief marketing officer Stephanie Bleau. "The Narrative team impressed us with their creative and strategic thinking and their passion for our business."

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