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Sky Zone hires M2
Toronto-based Sky Zone has retained M2 as its media agency. The company operates a chain of three indoor trampoline entertainment venues in the Greater Toronto Area. M2 will work to support Sky Zone's expansion plans. The assignment includes a campaign that will begin in March and run through 2015. It will comprise television, radio, digital, cinema and direct mail advertising, as well as social media activities intended to attract consumers.
"It's no surprise that Sky Zone has become so popular with its entry into the Canadian market," said Robin LeGassicke, vice-president and client business partner at M2. "One of our challenges moving forward will be the fact that Sky Zone actually appeals to a pretty diverse demographic. It's the kind of entertainment that will appeal to kids, of course, but also to kids at heart. You'll see a lot of adults bouncing around."
M2 is a subsidiary of IPG Mediabrands, which is a subsidiary of the Interpublic Group.