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Orbis Canada hires Shine PR

Non-profit organization Orbis Canada has retained Shine PR of Toronto as the public relations and social media agency for its "Plane Pull for Sight" program. This is the agency's first account win since its official launch in January. The assignment also includes media relations and corporate relations for the program's two events. The "Plane Pull for Sight" fundraiser involves groups of people attempting to pull a Boeing 757 cargo aircraft a distance of 12 feet. The first event will take place in May in Toronto, followed by a Vancouver event in June. This will be the sixth year of the program.

"This year we wanted to take the Plane Pull to the next level of success," said Caroline Huang, director of Orbis Canada. "Shine's media relations and event expertise made them an ideal partner. They quickly understood our goals and became an extension of our team."

Orbis Canada works to prevent and treat blindness through training programs, public health education, improved access to eye care and partnerships with local health care organizations.

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