McDonald's conducts out-of-home campaign
McDonald's Canada has begun an out-of-home campaign as part of its larger "Welcome to McDonald's" initiative. The campaign consists of street posters in Toronto, Montreal, Vancouver, Halifax, Winnipeg, Edmonton and Calgary. The creative, developed by N/A of Montreal, focuses on the staff and customers of local restaurants. The campaign will run until the end of March. Media buying was handled by OMD. The media space is from Grassroots Advertising.