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RBC signs sponsorship deal with Jason Day
Toronto-based RBC has signed a multi-year sponsorship agreement with Australian professional golfer Jason Day. Day is currently the fourth-ranked player in the world. The sponsorship will begin with the WGC Cadillac Championship in Miami Day will display the RBC logo on his clothing and golf bag. He will also participate in future marketing initiatives and special events for RBC, including charitable initiatives.
"Jason is one of the most exciting professionals playing right now on the PGA Tour," said Jane Broderick, chief brand and communications officer at RBC. "The calibre of talent he displays on the golf course combined with his commitment to help families in need off the course make him a dynamic ambassador, and one who is helping to shape the future of the game. We are thrilled to have Jason join Team RBC and we look forward to working together."