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Tourisme Montreal debuts new branding

Tourisme Montréal has introduced a new brand image intended to portray the city as a creative, energetic and dynamic place of cutting-edge discoveries and experiences. The brand is intended to balance the historical roots of Montreal with its contemporary character. The new logo is intended to represent the city and the moments that occur there throughout the year. It includes seven themes that mark the events and attractions of Montreal during the winter, spring, early summer, summer, early fall, late fall and holiday season. The new branding materials also incorporate the three-letter abbreviation MTL, first introduced in the organization's social media campaigns two years ago.

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