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AOL, Kenshoo sign advertising agreement
Online company AOL has entered into a global licensing agreement with marketing software company Kenshoo. Through this agreement, AOL's advertising clients will gain access to Kenshoo's social media inventory on Twitter and Facebook. The system will include desktop, mobile, native and video advertising. AOL's media planning software will provide reach, frequency and performance metrics.
"The more data and insights an advertiser can put through a single, holistic and open platform, the better the analysis and decision making will be," said Chad Gallagher, global mobile director at AOL. "We will provide fully managed services to our clients and direct access to all desktop native, and mobile inventory on the top social platforms."