Subaru conducts Impreza campaign
Automaker Subaru has begun a new television advertising campaign in support of its 2015 Impreza compact car. The campaign, developed by Red Urban of Toronto, focuses on the vehicle's all-wheel drive, low centre of gravity and optional collision avoidance system, resulting in a car that can cope with a wide variety of situations.
The campaign consists of one 30-second and two 15-second commercials in English and French, supported by digital, print and radio advertising. The initiative is aimed primarily at men and women between the ages of 25 and 35. The campaign will run until mid-June.
"In the past, Subaru has focused more on the pure driving experience with Impreza, kicking up dirt in the desert, etcetera," said Christina Yu, executive creative director at Red Urban. "We wanted to show the versatility of the Impreza and how it can tackle the everyday, as well as the unexpected, unlike any other compact car."