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Astral Out of Home adds transit inventory in Montreal

Astral Out of Home has debuted a new collection of advertising displays in the terminals of the Greater Montreal transit system. The inventory consists of 14 column-mounted digital displays 70 inches in size, as well as 39 digital displays measuring 42, 55 and 70 inches. The columns, located in the hallways at the Longueuil terminal and the Lucien-L'Allier station, display a loop of six 10-second ads. The other displays show transit schedules, a loop of six 10-second ads, and other information such as transit announcements, news headlines and weather reports. According to the company, the screens will have an audience of 29 million people per year.

"These new screens provide the opportunity to reach target audiences during wait times," said Éliane Tremblay, director of transportation products at Astral Out of Home. "Combining user information with advertisements gives an undeniable edge for advertisers as they reach a very substantial audience of daily commuters."

Astral Out of Home ia a division of Bell Media.

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