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Tutti Matti retaines Korrelation Communications
Toronto-based Tutti Matti has hired Korrelation Communications of Toronto as the public relations agency of record for a new business venture called Tutti Matti Tuscany, a hotel, restaurant and microbrewery located in Tuscany, Italy. The assignment includes PR initiatives, media relations, content development, social media management and the development of a marketing communications strategy.
"We are thrilled to be working with Frank Heaps, Alida Solomon and James Estrin," said Pamela Singh, principal at Korrelation. "Their desire for superior foodservice, hospitality and the use of quality ingredients aligns perfectly with Korrelation's brand values. Having experienced Tutti Matti Toronto several times, we were eager to help this dynamic trio launch their project in Tuscany. Their passion, heritage and innate ability to tap into exactly what the consumer needs is inherent in everything they do. There is a wonderful synergy between our companies."