Air Canada releases online Breakfast Club video
Air Canada has released an online video depicting its support for the Breakfast Club of Canada. The six-minute video, developed by Marketel of Montreal, is called "A Boy and Three Gifts." It shows an 11-year-old boy receiving from Air Canada a surprise trip to Montreal to play hockey with Montreal Canadiens goalie Carey Price. Both are from Anahim Lake, BC. Price is a spokesperson and volunteer for the Breakfast Club, which launched two programs in Anahim Lake last year to make breakfast available to children at the start of the school day.
"Improving the lives of children falls squarely within the mandate of the Air Canada Foundation and we are proud to partner with the Breakfast Club of Canada in bringing full breakfasts to children across the country," said Priscille Leblanc, vice-president of corporate communications and chairperson of the Air Canada Foundation.