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Captain Morgan breaks Made Different campaign

Alcoholic beverage company Diageo Canada has begun a new advertising campaign in Atlantic Canada in support of Captain Morgan White Rum. The campaign, called "Made Different," was developed by Extreme Group. It focuses on the brand's 50 years of Atlantic heritage and the distinct colour and taste that comes from the product's oak barrel aging process. The effort includes new packaging, as well as television, digital mobile, out of home and radio advertising. Media buying was conducted by MediaCom.

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