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Valeant hires Maxus as media agency

Pharmaceutical company Valeant Canada has retained Maxus Canada as the media agency of record for its consumer health division. The assignment includes media planning and buying, as well as search marketing and content development for brands including Cold-FX, Swiss Herbal and Bausch & Lomb.

"Maxus is the kind of company we want to align with as we grow as a marketing organization in 2015 and beyond," said Veronique Hamel, vice-president of marketing at Valeant Canada. "Maxus, like Valeant, is a challenger brand that is able to adapt and change quickly in the marketplace, and equips us with the clout and best in class support of GroupM."

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