ScribbleLive buys Appinions
Toronto-based content marketing software company ScribbleLive has acquired Appinions of New York. The company specializes in marketing and social media analytics based on natural language processing. This system will be added to ScribbleLive's publishing platform.
"By enabling over 500 brands such as Red Bull, PwC and Oracle to serve up the right content at the right time in the right place online, ScribbleLive has been validated as the platform for planning, creating and distributing content," said Vince Mifsud, CEO of ScribbleLive. "Acquiring Appinions' deep data science patent protected technology allows our customers to optimize every stage of the content marketing lifecycle. Marketers can optimize their campaigns by quickly finding, tracking and connecting with opinion leaders who are most likely to influence a trend, idea, product or brand."