Cundari launches Media Trust
Cundari of Toronto has launched a new media division called Cundari Media Trust. According to the company, the division merges Cundari's media planning services with creative strategy and analytics. This is intended to provide increased transparency regarding media spending and to counter any bias toward higher-margin media recommendations. The division is being headed by Luke Moore, vice-president and managing director of media at Cundari.
"We needed a media model that fits with our customer-centric marketing model," said Aldo Cundari, chairman and CEO of the agency. "Technology has empowered the customer and Cundari Media Trust responds to this through purchase journey mapping to develop more effective media strategies."