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Rovio signs representation deal with Oboxmedia
Finnish mobile developer Rovio Entertainment has signed an agreement with Oboxmedia of Montreal to handle advertising sales representation in Canada. The company's 12 mobile games, which include Angry Birds, have approximately three million active Canadian users per month. The company's mobile video pre-roll ads receive approximately 20 million impressions per month in this country. This is the first time Rovio has employed a Canadian ad sales representative.
"Oboxmedia is excited about partnering with Rovio and being able to offer advertisers premium quality mobile video, which continues to be in high demand," said Andy Querin, senior vice-president of sales at Oboxmedia. "Rovio is the perfect complement to our current portfolio and delivers on our commitment to provide advertisers with integrated cross-platform solutions."