Ultima Foods promotes Iogo Moment yogurt
Ultima Foods of Longueuil, QC conducted a promotion in Montreal recently for its Iögo Moment yogurt line. Developed by Speed-XM, the initiative began with product sampling events on April 13, 16 and 21. Consumers at these events could enter a draw to get on a branded bus and travel to another location for an "indulgent moment," a "gourmet moment" or a "moment of pure pleasure." Montreal radio station Rythme FM also distributed invitations through on-air draws. A total of 150 people received passes to the bus. The three experiences were provided by The Culinary Guild, Sylvain Cossette and Strom Nordic Spa. Participants could also enter a draw for a trip from Transat Holidays.
The overall marketing campaign also included radio and outdoor advertising, along with social media activities and public relations from Casacom. The promotion also includes in-store materials and product sampling in Quebec and Toronto. The initiative will run until the end of May.