CTV signs Amazing Race sponsors
CTV of Toronto has signed a series of sponsorship deals for the third season of competition program The Amazing Race Canada. Air Canada and Chevrolet will be sponsors for the third time. Additional returning sponsors include Dairy Queen, Mentos and Petro-Canada. BMO Financial Group will sponsor the program for the first time. Each sponsorship will include brand exposure and in-show integrations, along with original branded content, online materials and social media support.
"It says a lot about a series when partners return year after year, and when new partners want to get in on that action," said Laird White, director of brand partnerships at Bell Media. "We can't wait to collaborate once again with these iconic brands in new and innovative ways. I have no doubt we are poised for our best season yet."