Procter & Gamble releases Pampers video
Procter & Gamble has released an online video promoting its Pampers brand of diapers in advance of Mother's Day. The video, called "Mother's Day: Letters to Baby," depicts four expectant mothers receiving surprise gift packages of baby supplies and reading letters written by their partners to their unborn children. The letters describe the mothers to their children. The release of the video is being supported with social media activities.
"We know that many feel like moms when pregnant, but often aren't acknowledged on Mother's Day," said Jennifer Lo, brand operations manager for Pampers Canada. "As part of our commitment to mothers and their families, we want to celebrate soon-to-be moms for everything they do."