Tim Hortons releases Creamy Chocolate Chill video
Tim Hortons has released an online video promoting a new beverage called the Creamy Chocolate Chill. The video, called "A Higher Level of Chocolaty," depicts a woman floating out of her seat when she tries the product. It was created at a Tim Hortons location in St. Laurent, QC, where hidden cameras recorded the reactions of the other customers. The video also features illusionist Darcy Oake, who developed the levitation technique. The release of the video is being accompanied with social media activities.
"Tim Hortons elevated the Canadian cold specialty coffee category to new heights in 1999 with our iconic Iced Capp, and we think Creamy Chocolate Chill is really going to shake up the frozen treat market in much the same way," said David Clanachan, president and COO of Tim Hortons Canada. "Creamy Chocolate Chill is unlike anything in our current lineup, and it gives our guests one more great reason to visit Tim Hortons on a hot summer day."