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Nike conducts Better For It campaign

Athletic apparel company Nike is conducting an out-of-home campaign called "Better For It" in Toronto. The four-week campaign, developed by Lg2, is aimed primarily at women between the ages of 18 and 24. It consists of billboards in the downtown area of the city, accompanied by posters. Media buying is being conducted by Jungle Media. Media space is being provided by Grassroots Advertising. The creative makes use of copy such as, "Condos aren't built in a day. Neither are abs," and "It's OK If you don't finish some..." The out-of-home campaign is part of a larger international initiative.

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