Reebok-CCM Hockey hires Cossette
Reebok-CCM Hockey of Montreal has retained Cossette to review its digital initiatives and redesign its website. The assignment will include analysis, strategy, design, development and measurement. The work will support CCM Hockey's efforts to improve its international digital ecosystem. Reebok-CCM Hockey is a subsidiary of Adidas Group.
"Cossette's integrated approach, together with the passion and expertise of its team members, convinced us that they were the ideal partner to carry out this initiative," said Marc-André Charron, global brand marketing director at CCM Hockey. "We were impressed with their solid understanding of the mandate and the solutions they proposed, which are in line with our business objectives."