Metro Toronto Convention Centre debuts window ad
The Metro Toronto Convention Centre has begun an out-of-home advertising initiative making use of 64 windows along the Front Street side of the building. Developed by Cundari, the creative takes the form of decals displaying statistics about the convention centre's activities and its impact on the economy. The statistics include the number of cups of coffee served per year at the centre, the percentage of its waste that is recycled, the number of wine bottles served per week and the number of daily flights to Toronto airports.
"The window installation is breathtaking and hits on all touch points," said Neal Southam, marketing manager at the convention centre. "It is attention-grabbing and impactful. Through facts and figures the creative reveals our story and the strong connections we hold in this community."