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Doi Chaang Coffee hires Korrelation Communications

The Doi Chaang Coffee Company of Vancouver has retained Korrelation Communications of Toronto as its public relations agency of record. Korrelation won the account in a competitive bidding process. The assignment includes national media relations, content development, social media activities, events and grassroots marketing initiatives. The agency will also support the launch of the Doi Chaang brand of Thai coffee in Ontario.

"Korrelation stood out among other agencies for a number of reasons," said John Darch, president and CEO of Doi Chaang Coffee. "We selected them for their understanding of our brand, strategic thinking, innovative ideas and strong team. Their passion and energy was infectious, and they went to great lengths to understand our business. They have the ability to provide us with all of our PR, guerilla marketing, events and social media needs, and they have an incredible dedication to the Doi Chaang brand."

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