La Roche-Posay begins Your Skin Story campaign
La Roche-Posay, a division of L'Oréal Canada, has begun a national awareness campaign called "Your Skin Story." The initiative makes use of a website at <http://www.laroche-posay.ca/sun> at which visitors are invited to submit their stories about living with sensitive skin. For each story submitted, the company will donate one dollar to the Save Your Skin Foundation.
The campaign was developed in association with research company TP1, media agency Labelium and public relations firm High Road. It also includes a 90-second video in English and French featuring model Jessica Langlois.
"We are thrilled to be launching this important campaign that will raise awareness about sensitive skin, as well as build awareness of the importance of proper skin care across the country," said Vincent Maupu, brand director at La Roche-Posay Canada. "This campaign was built on consumer research, but it's the emotional aspect, specifically the compelling story of Jessica Langlois, that will resonate with Canadians."