Corby hires Media Experts
Alcohol distributor Corby Spirit and Wine has retained Media Experts of Toronto as its media agency of record. The firm won the account in a competitive review. The assignment includes media planning and buying for Corby's various products, which include J.P. Wiser's, Lamb's, Polar Ice, McGuinness, Absolut , Chivas Regal, The Glenlivet, Ballantine's Jameson, Beefeater, Malibu, Kahlúa, Mumm, Jacob's Creek, Wyndham Estate, Stoneleigh, Campo Viejo, Graffigna and Kenwood.
"As we are well-advanced in our consumer segmentation, we were immediately impressed with Media Experts' level of sophistication in data-driven, precision targeting," said Joseph Delvecchio, brand director for spirits at Corby. "They demonstrated a deep understanding of our business, a passion for the category and a proven ability to drive sales and increase market share for their customers. We feel a strong cultural connection with Media Experts."