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1Milk2Sugars gains Jack Black account

Prestilux of Laval, QC has retained 1Milk2Sugars of Toronto to handle public relations and digital marketing for the Jack Black brand of skincare products for men. The assignment also includes social media activities, media relations, corporate partnerships, product launches and event management. The agency won the account in a competitive bidding process.

"We look forward to pursing this partnership with 1Milk2Sugars and feel confident the agency has the ability to elevate our brand awareness due to their excellent track record with top beauty brands and their willingness to go the extra mile," said François Carlier, president of Prestilux.

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