Hellmann's releases Food Deserts video
Unilever Canada has released an online video promoting its Hellmann's mayonnaise line of products. The video is part of the brand's "Real Food Movement" campaign, which began in 2007. The 90-second video, called "Food Deserts," was developed by Ogilvy. It depicts consumers attempting to shop for groceries in a location where affordable fresh fruits and vegetables are unavailable. The campaign also includes social media activities. Media buying is being conducted by Mindshare, while influencer relations are being managed by Harbinger.