CIBC sponsors Student CarShare
CIBC of Toronto has signed a sponsorship agreement with car sharing service Student CarShare. The CIBC logo will be displayed on all of the company's vehicles. One promotional vehicle with a branded wrapping will be present at various student events in university towns. The sponsorship will also include in-car promotions, online content and contests. CIBC will use the sponsorship to promote its line of services aimed at students.
"Student CarShare is Canada's only car-sharing service geared specifically towards the transportation needs of students 18 and older," said Michael Lende, CEO of Student CarShare. "It's also an innovative lifestyle brand that continually engages with students. We are committed to giving our members access to unique programs and offers that are designed to make their lives easier and more affordable. Collaborating with CIBC is a prime example of how we focus on building relationships with organizations providing student-centric benefits to their customers and members."