Hankook Tire hires GCI Group
Hankook Tire Canada of Brampton, ON has retained GCI Group of Toronto as its Canadian communications agency of record. GCI won the account in a competitive search process involving an unknown number of contenders. The agency's work will focus on the role of tires in vehicle performance and safety.
"We issued a challenging brief and were very impressed with the highly integrated, creative solution proposed by GCI group," said Jin Lee, head of business-to-business marketing at Hankook Tire Canada. "The process demonstrated that this is an agency that has great capacity to fully understand client objectives and has the strategic capabilities and creativity to deliver a program that works, no matter how complex the ask."