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Chang School hires GCI Group
The G. Raymond Chang School of Continuing Education at Ryerson University in Toronto has retained GCI Group of Toronto as its public relations agency of record. The firm won the account in a competitive request-for-proposals process. GCI will develop ongoing communications promoting the school as "Canada's leading provider of adult education," with a focus on its electronic learning programs, subject matter expertise, and accessible learning environment.
"GCI demonstrated a deep understanding of our objectives, including increasing year-round awareness of our programs and increasing community engagement through an integrated communications approach," said Marie Bountrogianni, dean of The Chang School. "The GCI team is aligned with Ryerson's vision and will help us position The Chang School as a leader in continuing education."