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TC Media adds staff

TC Media of Montreal has promoted Patrick Lauzon to the position of senior vice-president of marketing and digital solutions. He will head the development of the company's digital and interactive advertising options, with a focus on retailers. Prior to joining the company in 2013, Lauzon was president of Mediative. He was also chairman of Enquiro and executive vice-president of digital and new business initiatives at Sun Media. Lauzon has also worked at Quebecor Media and Bell Canada.

Laurent Elkaim has been promoted to vice-president of digital products and operations. He will oversee digital product development for the automobile and real estate sectors, and for local media. Elkaim joined the company three years ago as vice-president of multi-platform strategy and sales. Prior to that, he was marketing vice-president at UpClick.

Mohamed Kahlain has been appointed vice-president of products and retail marketing services. He will focus on digital products for retailers, particularly electronic flyers and product listing advertising. Kahlain was most recently vice-president of marketing and product innovation at Mediative. He has also held similar positions at Yellow Pages Group, Sun Media and Desjardins Group.

Brian Madan has been promoted to the position of vice-president of multi-platform content and strategy. He will oversee content production initiatives for print and digital properties. Madan joined the company two years ago as head of client services for the interactive marketing solutions group. Prior to that, he was at Quad Graphics and Que-Net Media.

Nancy Audette has been promoted to the position of vice-president of marketing. She will head the development of consumer and business-to-business marketing programs. Audette joined the firm five years ago as senior director of product management. She was most recently vice-president of client management and sales. Prior to joining TC Media, she was marketing vice-president at Wana Corporate of Morocco and director of marketing at Rogers.

Stefany Pierce has been promoted to national director of client management. She joined TC Media in last year as senior director of client delivery. Prior to that, she was at JWT, Henderson Bas, Capital C and Holmes and Lee.

Scott Jamieson has been appointed vice-president of one-to-one messaging solutions. He will also manage the company's database activities. Jamieson joined the company in 2009 as general manager of operations. Later he was vice-president of product strategy and client operations for the digital marketing solutions group. Prior to joining TC Media, Jamieson was general manager of ThinData. He also operated his own consulting firm and worked at Connectus Direct, Responsys and Xerox.

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