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Play Money Media becomes Connected Interactive

Toronto-based Play Money Media has rebranded itself as Connected Interactive. The company specializes in advertising for social media games. According to the firm, the new branding better reflects its position in the market.

"We started out by providing advertisers with an avenue to engage audiences via in-game, virtual currency solutions, and have evolved into an advertising company focused on engagement and acquisitions, both inside and outside of the gaming world," said CEO Noel Geer. "We're making a greater push into mobile, where we already have a strong presence through our mobile in-game offerings."

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