Volvo conducts YouTube campaign for XC60
Automaker Volvo has begun an online video campaign called "6 Billion Hours" promoting its XC60 vehicle. Developed by Grey Canada, the campaign is aimed primarily at young professionals and families who are active online. It consists of pre-roll ads on YouTube. Each execution is designed to link the subject of the upcoming video with a feature of the vehicle. According to the agency, the campaign consists of "hundreds" of pre-roll videos created as the campaign continues to link to trending subject matter. Media for the campaign is being manages by Havas.