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Surmesur conducts social media campaign

Quebec City-based menswear retailer Surmesur has begun a social media campaign called "Smile Up." Developed by Republik of Montreal, the campaign consists of an online video posted to the company's Facebook page, encouraging men to be less serious about wearing a suit. It ends with the copy, "A suit without a smile is like a [blank] without a [blank]," and encourages viewers to submit their own versions of the line using a campaign hashtag.

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