Canadian Olympic Committee begins OneTeam campaign
The Toronto-based Canadian Olympic Committee has begun a campaign of public service announcements focusing on inclusion in sports. The campaign, called "OneTeam," addresses the challenges faced by LGBTQ athletes while growing up and competing. It includes a video and television commercial incorporating interviews with nine athletes discussing their experiences. The effort also includes social media support. The initiative was produced in association with Triple Threat Entertainment.
"Seven months ago, the Canadian Olympic Committee launched its OneTeam LGBTQ Inclusion in Sport program and today we see an extension of that hit the airwaves across Canada with our PSA," said Chris Overholt, CEO of the Canadian Olympic Committee. "This brings us one step closer to sharing the OneTeam mantra with as many Canadians as we can, ensuring that inclusion for all athletes is a message that is communicated across our great country."