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Aviva signs sponsorship deal with Milos Raonic

Toronto-based insurance company Aviva Canada has signed a multi-year sponsorship agreement with tennis player Milos Raonic. As part of the agreement, Raonic, the highest-ranked Canadian tennis player, will wear the Aviva logo on his clothing when he competes, beginning with the Wimbledon tournament this week.

"To be connected with a world-class athlete who proudly represents Canada on the world stage as Milos does is a privilege for Aviva in Canada and globally," said Aviva Canada president Sharon Ludlow. "We are hopeful that our new partnership will contribute to the growing strength of the sport for generations to come."

Aviva Canada recently signed a 10-year agreement with Tennis Canada for the naming rights to its Toronto competition venue and for an exclusive category sponsorship of the Rogers Cup events in Toronto and Montreal.

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