Air Wick begins Moment of Canada contest
Reckitt Benckiser has begun a summer campaign in Canada in support of its Air Wick brand of air freshener products. The contest promotion, called "Moment of Canada," encourages consumers to visit the country's national parks. The effort is being conducted in association with Parks Canada. Visitors to the contest Facebook page can enter a draw for a trip to a Canadian national park of their choice. The contest also includes a number of outdoors-themed secondary prizes. As part of the campaign, Air Wick has released a new collection of air freshener scents called the Canadian Parks Series for a limited time.
"Canadians forget how beautiful our country really is," said Indresh Kohli, category director for Air Wick. "Experiencing it at home is one way to reconnect to its majestic beauty. With the '#MomentOfCanada' campaign, we're asking our consumers to pledge a moment each day to reflect on the breathtaking nature found in our own country."