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Lift Philanthropy Partners readies awareness campaign

Vancouver-based Lift Philanthropy Partners will launch a marketing campaign tomorrow intended to raise awareness of the practice of "venture philanthropy" in Canada. The campaign, developed by Public of Toronto, is the first the organization has conducted. According to Lift, venture philanthropy involves providing support for the business structure of various charitable and non-profit organizations in and effort to foster their growth. The campaign includes an online video called "Anthem" that parodies celebrity fundraising songs. It also makes use of an updated website at <>, along with public relations and social media activities.

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