NeoStrata begins VIFF promotion
Sanofi Consumer Health of Montreal has begun a promotion for its NeoStrata line of skin care products tied to the upcoming Vancouver International Film Festival. The promotion, which is being conducted in association with London Drugs, takes the form of a sponsorship of the festival's Style in Film series. During the festival Sanofi and London Drugs will provide skin care consultations to attendees. The promotion also includes a contest component that will take place a London Drugs locations in western Canada. The winner will receive a trip to the festival, which will take place from Sept. 24 to Oct. 9.
"NeoStrata is thrilled to support the amazing local talent at VIFF this year though their Style in Film series," said Pascal Leduc, national commercial director at Sanofi Consumer Health. "As the festival's exclusive skin care sponsor, NeoStrata helps women feel good in their own skin and look radiant on and off the screen."