Public Health Agency begins Run to Quit campaign
The Public Health Agency of Canada has begun a smoking cessation campaign called "Run to Quit" in association with the Canadian Cancer Society and retail chain The Running Room. The campaign encourages Canadian smokers to learn to run five kilometres over 10 weeks while quitting smoking.
Participants can take part by attending an in-person running clinic at a Running Room store, or through an online version of the clinic that includes support by trained running coaches. Each participant will also receive free self-help materials developed by the Canadian Cancer Society. Participants will also be entered into a "Quit and Win" contest providing various prizes and incentives.
The program will roll out to all 100 Running Room locations over five years. According to the organizations, this is the first Canadian in-person and on-line smoking cessation initiative based on running, behavioural counselling and social support.
"The Running Room is pleased with today's announcement of the partnership of the Public Health Agency of Canada and the Canadian Cancer Society in the Run to Quit program," said John Stanton, CEO of The Running Room. "Together the proven programs will provide motivation, support and education, while instilling the discipline to lead a healthier life. Our goal is to stop the incidence of smoking through education and support, all while expanding their circle of like-minded friends."